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Authentic Promotion® Ezine
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| Small Business Marketing Resources | ||
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Click here to read more articles on succeeding in your small business through an authentic, community-building marketing strategy.
Here's what the readers are saying about the Authentic Promotion® Ezine:
You present things in no nonsense easy to understand, yet challenging (on a deeper level) way
"To be honest, I first subscribed because a friend of mine was a client of yours, and since I was starting my coaching biz, she said - subscribe, her stuff is great (and still is - a great model of professionalism). So I subscribed to see what a coaches’ ezine looked like, but I stay because I respect your opinion and views & it challenges me personally. You present things in no nonsense easy to understand, yet challenging (on a deeper level) way. My perceptions around the power of collaboration have shifted (for the better!) I have also gotten much more comfortable with the idea of blending discernment and a spiritual bent to everyday concepts.The series on selling to your list has been of great benefit to me -- both the concepts & to see that even others struggled with this. Now I know that authentic marketing is the only way, at least for me.
I'd highly recommend your ezine to all biz owners who are afraid to sell."
Paula Gregorowicz, Owner, The Paula G Company, Philadelphia, PA ThePaulaGCompany.com
My friend suggested that there were ways to stay authentic and still attract business
"A friend told me about your ezine when we got into a discussion about how much I hate "selling my art" because it makes me feel smarmy. My friend suggested that there were ways to stay authentic and still attract business. And one of her suggestions was to subscribe to your newsletter. She was right on about your work! You always remind me to stop, consider mindfully what feels authentic to me, and then to move forward. And your articles do this on all kinds of levels, considering different aspects of business, self-motivation, sales, etc.Your newsletter makes me feel less like an alien, reminds me that I am allowed to follow my heart in my work and is teaching me how to successfully promote my work without being smarmy. I’m sure most of artists would greatly benefit from becoming a reader!"
Kara L.C. Jones, Artist, Vashon, WA
www.MotherHenna.com
An ezine for people who resist the contrived, "artificially sincere" hype in most other ezines
"I do appreciate 'down to earth' quality of Molly’s ezine, and I have a clear feeling that it grows as Molly grows. I’m so thankful for sharing the insights from Molly's own experiences, links to truly interesting others who have something really substantial to offer, and a really thought-provoking article in each issue, with some really practical ideas to apply in my own life.Who would get the most benefit from becoming a reader? People who already have a 'successful enough' business who need help to make it truly thrive. People who resist the contrived, 'artificially sincere' hype in most other ezines."
Carmel Glover, Artist, Brisbane, Australia www.dream.net.au/melisanda
I heartily recommend your ezine to women entrepreneurs with spiritual and environmental awareness
"I found your website early on and related to who you were as a person, how you represented yourself. Also your interest in consciousness, the outdoors, and authenticity.I realize that the biggest benefit I get from reading your ezine it is connection to someone in the field who makes sense to me. Other than that it is bits of great information, but information doesn't so much thrill me anymore. So, I guess you feel like an old friend even if we don't know each other and you don't know me at all. You build great relationship ;-) We seem to be on parallel paths. You don't overwhelm me with email beyond the ezine. You feel authentic.
I heartily recommend your ezine to women entrepreneurs with spiritual and environmental awareness who want to market their businesses without compromising their sense of who they are at their core."
Kathy Loh, Life and Relationship Coach, Soquel, CA www.coachkathy.com
"Molly, thank you for all the wonderful breaks I can take from running my own business when I read your Authentic Promotion ezine, so full of great pragmatic advice and thoughts - just what I need and so uplifting!"
Jackie Tod, Partner RT&A, The Amrop Hever Group - Paris
Anyone who has, or wants their own business but loathes to get into marketing for fear of having to become a television-used-car-salesman type will benefit from Molly’s ezine
"What I like about Molly’s ezine best of all is the tone. I also like the plethora of useful information, and the useful links! I have found that the Molly Sniff Test is truly valuable in locating the kind of marketing information that moves me. I LOVE that you don't pressure me with those annoying charts that show what "free" stuff you get with the standard or premium purchase! I feel you are "right there" when I am ready to purchase but not pressured to do so.Molly's advice is so useful that I often forward the ezine to all the artists I know, and often discuss articles with them via email.
I became a subscriber because Molly sounded like a heart-centered person with her feet firmly on the ground. I thought a person like that could help me to learn to market my art without feeling I was pushing or begging. I have gained even more than I hoped from these ezines! I have found the information and advice so useful that I often forward the ezine to all the artists I know, and often discuss articles with them via email. I now feel it is necessary to get my art "out there" where it can benefit those who need it!
I appreciate Molly’s support for my hope that marketing doesn't have to be a nasty business, connecting me to teachers like Byron Katie and Mike Dooley and to an apolitical global village -- here in New Zealand, it is easy to feel out of touch with the world and appalled by its business tactics!
Anyone who has, or wants their own business but loathes getting into marketing for fear of having to become a television-used-car-salesman type will certainly benefit from Molly’s ezine!"
Nona McCarley Parry, Artist, and Library Assistant, Wellington, New Zealand, Nonasart.blogspot.com
Your ezine provokes thought and gives a healthy perspective about money
"I subscribed to your ezine because I liked your style of coaching. I feel as though we are like-minded. I expected to learn from you, and I have not been disappointed! Your ezine provokes thought and applies to the ways I do business as a coach. Your writing is very insightful, and I like the conversational, real-life content.I believe your ezine is a great fit for small business owners without a strong support team and anybody with money health issues.
Keep fighting the good fight - you make a significant difference in people's lives! As a fellow coach, I am naturally drawn to all things coaching. I am building a new practice and really appreciate your advice."
Charrise McCrorey, Certified Business Coach, Elkhart, IN www.emergencebiz.com
When I'm 'wavering', which is something we all do from time to time when building a business, I go back to your word
"Hi Molly, I look forward to receiving your ezine because you offer a balanced perspective, useful reminders that self-promotion and selling our services is okay, and encouragement to make choices about who we really want to be and what we want to do, and to reflect and persevere. So when I'm 'wavering', which is something we all do from time to time when building a business, I go back to your word - authentic and remind myself what that is for me.I have been a subscriber for more than 3 years and I still enjoy your ezine. It's the only one I've kept my subscription to specifically because you haven't gone to the 'hype' place that so many (coaches) do.
Thank you for a constant reminder that you're out there. It helps me get to know you... so when I do need a certain kind of help I'm quite sure you'll be the person I choose to support me. I love seeing your book promoted at the side all the time. I recommend it when I have occasion to do so, and am grateful because you shared chapters before it was published. Your ezine IS authentic, your personality shines through. And from a content perspective, it's not 'hyped' up and it's not formulaic.
I think your content is p-e-r-f-e-c-t for solo/micro self-employed and those I call 'accidental entrepreneurs’ or ‘the creatively self-employed' (Me and my niches)."
Gwen Hayes, Marketing-Communications Consultant; Copywriter; Coach, Toronto, Canada www.highvolt.ca
Molly helped me recognize that doing the inner work will allow the outer work I create to stick.
When I subscribed to the ezine three years ago, I just thought it would be another marketing idea generator. But Molly helped me recognize that doing the inner work will allow the outer work I create to stick.In Molly’s ezine, there are always relevant articles presented in fresh ways that stimulate my thinking. Thanks for the feeling of peace to replace chaos, ideas for promotion of myself and my business, useful links, and not so hype for a strategic alliance that is just going to put money in Molly's pocket.
Karen C. Rothstein, Hypnotist, Sacramento, CA www.stopsmokingsacramento.com
I have been looking forward to Molly’s ezine every single time for five years. I like her unique voice and feel a kinship with her. The three biggest benefits I get from reading the ezine are: 1) encouragement 2) inspiration 3) connection. Anyone who wants to think WITHOUT the box would get the most benefit from becoming a reader!
Roz Van Meter, sex therapist, life coach, author, Dallas, TX www.RozVanMeter.com
When I was subscribing, I was curious and I was looking for help in bringing my goals to fruition. Now, I look forward to the newsletter and always get something useful from it. The ezine is realistic, yet inspiring and not the least bit discouraging. I do appreciate tips on pricing and selling, but also support for what is really important to me also - connecting with the community and keeping the bigger picture in mind. In a way Molly’s ezine centers me and helps me carry on to meet my goals in a realistic and fulfilling way. I believe this is an ideal ezine for women who find themselves in a position of selling what they have created. I think Molly is fantastic and I value what she has to say so much.
Kristen Schwartz, Illustrator, South Lake Tahoe, CA www.faerymed.com
Molly’s newsletter speaks to my lifestyle, to my work; it is based on common sense and is sensible, short and to the point
The font and page design are easy to navigate and read. It is easy for me to connect with what the messages are - I am starting up a property management business from scratch, new career and everything after a move of over 1200km's to a new place, so I am open to new information and attitudes. I am going to be consciously using some of the techniques and attitudes Molly suggests as I develop my business, and look forward to incorporating the results into my life.
Guerrilla salespeople could learn a kinder way of selling from you!Kim Fenton, Small Business Owner, Roberts Creek, British Columbia, Canada
Molly, YOU are always fresh, fun and right on! The biggest benefit I get from reading the ezine is knowing that I am normal!
I’m sure women business owners would get the most benefit from becoming a reader of your ezine. I believe that women have trouble pricing too high because women feel that part of what we're giving is "being of service". We believe men have no trouble pricing higher because they are in business, not being of service.
Peggy Iileen, Photographer, Eugene, Oregon www.EugenePhotographer.com
Molly, I appreciate the format, the color and joyful energy of your writing, as well as features and links to great resources including people. It is great to be reminded that great work is going on in many places in the world! As a coach with experience, I appreciate what you share. Some of your topics are especially great as overlays to foundational coaching work and understanding the subtleties of the coaching process.
Carrie Chevalier Mosher, Life Coach, Minnetonka, MN
In a world - and an internet - where we see every imaginable manipulation technique honed to perfection, your ideas are fresh and even shocking
I like Molly's thinking and Molly's writing, and I’ve been happily following Molly's path wherever it leads. I appreciate new and useful ideas, connections to cool stuff (like TUT), and a rare and delightful dose of intelligent honesty.
I’d certainly recommend your ezine to arts entrepreneurs and others aiming toward financial fulfillment on their own terms, good people who have a hard time selling themselves, and those evolving their self-worth net-worth complex.
Molly- I always enjoy your thoughts. In a world - and an internet - where we see every imaginable manipulation technique honed to perfection, your ideas are fresh and even shocking. To hear that there may be a way in which trade between humans can be as natural and beautiful as sunrise! You are offering a gift of profound value there, which takes time to fully assimilate. Keep writing!Werner John, Music Artisan, Hadley, MA www.hearthismusic.com
Before I subscribed, I thought it was another marketing newsletter that discussed the dry nuts and bolts of self-employment
But this is real life stuff, not just marketing... it always spurs a call to investigate my own attitude about everyday experiences and what I bring to them. I like Molly's frank and honest attitude and her willingness to express / expose all the facets of her creative life and self, her humor, Reality Check, and profound insights.
I would recommend Molly's ezine to those who want to show up in their business and their life as 100% themselves, no gimmicks. This might mean those who have been at earning a living as an entrepreneur or solo self-employed for a while "get" this.Trista Hill, Professional harpist and artist, Delaware, Ohio www.tristahill.com
Molly’s ezine is easy to read, it can be read in an amount of time that doesn't make me become frustrated and not get to the end, and it's "personable". I love practical ideas that I can actually put into use. Molly’s ideas resonate with the way I'd like to practice (I'm a massage therapist that has a more - for lack of a better word - "spiritual" aspect to it. I feel good about the possibilities for my practice after reading it.
Someone who feels that "selling" means you have to be underhanded or conniving or that it somehow denigrates what you're trying to do with your business would greatly benefit from reading Molly’s ezine. This ezine shows that you can "authentically promote" yourself and not compromise the values that you might have.Verda A. Hazilla, Licensed Massage Therapist, Chenango Forks, New York
I always enjoy hearing from Molly and appreciate her excellent counsel that helps me get another perspective on Marketing and often gives confirmation. I admire how Molly authentically puts herself out there - I see Molly as a model coach.
Keep up the great inspirational work, Molly!Irene Leonard, Business Coach for Lawyers, Seattle, WA www.CoachingForChange.com
I stumbled upon your ezine by accident while web-surfing about five years ago and have been subscribed ever since. Thank you so much for your wonderful insights into the nature of business and personal growth. I sell only occasionally items I have handcrafted. I have a regular day job to earn my living. But you have some of the best insights I have ever read concerning money, energy, overcoming obstacles etc. They are universal and apply to all.
Ellen Ziskind, Accountant, Memphis, Tennessee
I've grown in appreciation of the ezine. What I like most about it that it's "authentic". I like that you address underlying issues that make us "Accidental entrepreneurs" uncomfortable, yet need to be acknowledged, challenged in order for us to take "the next step".
Since you've been providing "walk through" examples of doing "The Work" I'm more willing to question my own assumptions with regard to my business endeavors and relationships.
This is an ideal ezine for people who want to do something good in the work that they do, but struggle with the "business" of doing business.
Maria Ollier Burkett, Speaker, Retreat Creator, Licensed Massage Therapist, Centerville, OH
I subscribed because of the content of your website - quite frankly, I just wanted MORE on a continuous basis and that is what you deliver - every time. I’ve been subscribed for more than five years, and the gifts just keep on coming! The ezine is well written, thoughtful, informative and not just another "copy and paste" newsletter.
It gives me a pause for thought - you have a way of saying something that will make me think differently - especially when it is an issue I am struggling with. (Your ezine always seems to show up just in time...we are in sync!) It is informative - I have probably followed just about every link you have suggested - a testament to your integrity. You know your stuff and you don't mind sharing.
This is an ezine for anyone who wants to further their business while maintaining their sanity and still follow a spiritual path, one of integrity. That would be just about anyone, I guess.
Molly, you share yourself, your knowledge and your path with so many - you are a gift. You make a difference.
Pamela Brackett, Artist, Psychiatric Nurse, Macon, Georgia www.intentionaljoy.com
I love your ezine for good writing, wit, and wonderful wisdom. It helps me shape my own reactions/responses to my clients, changes my perspective or sharpens it, and reminds me that I'm not the only one who thinks like this. We're a scattered tribe, but the tell-tale markings give us away to each other.
I’d certainly recommend your ezine to anyone in business, or thinking about being in business, or suddenly aware that they are a business.
Please don't stop. I can take strip malls popping up, Star Wars in its umpteenth incarnation, and middle-aged midriffs before I can take the disappearance of your ezine.
Ariane Goodwin, Ed.D., Writer, Coach, Creative Thinker, Millers Falls www.artist-statement.com
I really love your newsletter. I like the way it looks - very easy to read and navigate. I look forward to it coming and I ALWAYS read it. Given that I subscribe to a number of different newsletters and I DON'T always read all of the others, well, I think that says it. I have incorporated lots of your ideas in my business and I pass them and your link on to others. You are always informative, down-to-earth, friendly, encouraging and supportive. You include interesting information in a non-judgmental way. You are not afraid to use your own story to illustrate ideas.
One of the things that I really like about all your stuff is that although it is essentially aimed at businesses, business processes and ways of improving your business, the information is life information. What I mean is that it is all stuff that everyone can incorporate in their own lives, even if they are not in business, and they will benefit. It's just great.
Thanks you for such a great newsletter!
Lynette Jordan, Kinesiologist, Hawthorn East, Australia www.symmetryandbalance.com.au
Your ezine is different than others on this subject. I love the positive spin and unusual words that accompany subjects that are usual written about in similar ways by most people. It's as if they all read the same things and re-write them. You write as if you've gone on your own unique journey and have come back to invite us along.
The three biggest benefits I get from reading the ezine are: 1. A new point of view. 2. endless possibilities 3. A fresh breeze. I can't think of anyone who wouldn't benefit from becoming a reader!
Susan Bloch, Artist of glass flowers & allegorical sculptures, Eureka, CA www.blochstudio.com
I like the ease and conversational style of your writing, simple, but thought-provoking insights, presentation of ideas with humor, and links to more learning opportunities. You write like you are a REAL person! Thanks for everything your ezine presents me with: new perspectives on how to live my life in a more satisfying way, personal changes I can make that influence my sales an artist (pottery), insights or ideas that I discuss with my artist friends ...and others. Resulting in conversation with great discussions!
My family and I really enjoyed the "freedom from self-improvement" holiday and the learning about "talk like a pirate day". These tidbits are simple moments of surprise, delight and joy. I find that many of the issues you discuss linger in my thoughts and even offer me topics for conversation with my 16 year old son and husband who is an instructional writer and project manager for an international training company that specializes in sales and management training. He is often aware of the topics and enjoys hearing new slants on a topic. Thank you for providing all this productive stimulation!
Catherine Tittel, Artist-Funky fish and ceramic stuff, Roswell, GA www.FishSchticks.com
I was intrigued by the name of Molly’s business. I checked out her web pages and wanted to know more, so I subscribed to the ezine. I just like Molly's viewpoint and philosophy of promotion (hate to call it marketing). I like the links to other recommended web-sites, and book recommendations. The issues usually lead me to stop and think about something in a new way. The links to other resources and authors & thinkers are useful and valuable! I get new ideas which I can apply to my business in an authentic manner, with integrity. That is after all, the way that I practice psychotherapy.
Molly's approach and wisdom helps me to promote my practice in a way that does not emphasize selling. It focuses on applying principles of being authentic and genuine as we let people who might benefit to know about our services. With the Authentic Promotion point of view, I can be a provider who can approach being a businesswoman in a soulful manner. I like that. It resonates with me and matches my philosophy.
Health care practitioners, psychotherapists & counselors and holistic health providers would greatly benefit from becoming readers of Molly’s ezine.
Bethany Aronow, MA, LPC, Psychotherapist, Boulder, Colorado
Molly, thanks so much for open, honest sharing of ideas and experiences, affirmation that I'm on the right track and encouragement to try new ideas and practices. The topics you choose are always connected with my current needs and interests in business. This is a great publication for small business persons/owners who need a broader network from which to gain new perspectives.
Ellen Rittenhouse, Manufacturer/Owner, Kent, MN www.snugglewool.com
Molly’s writing is clear and concise, the ezine address issues and questions of concern to me, and Molly has insights to share that are both to the point and things I haven't considered. I find the ezine helpful and thought-provoking.
An acknowledged connection between my internal world and my work points me in the direction of where to work with self. I learn about others out there providing services that might be helpful. A view of sales and promotion is honest, open, clear, doable and helps to take the fear and annoyance out of it.
This is an ideal ezine for small business owners with a spiritual bent.
Julia Rinne, Life Transformation Coach, Napa, CA
With your ezine, I have been helped considerably to think more 'outside the box' when looking for pertinent ways to move clients forward. Thank you for your lateral thinking ideas, and especially for re-introducing me to Byron Katie's work – it’s just the right time for me. New coaches looking for some back up to their confidence whilst looking to create a client base would greatly benefit from becoming the readers of your ezine!
Joan Short, NLP Master Practitioner/ Life Coach/ Holistic Therapist www.able2change.co.uk
Molly’s ezine makes me think of more than "just work", I realize there's lot more connected with the way I work as well as with the results. I realize my work and results are more connected to the way I am and live may private life than I thought before. I feel more motivated about my work. I discover further interesting websites through the links in the ezine. Thanks for the ezine!
Myriam Callegarin, Business Consultant, Varese, Italy www.mcxtend.com
Do you live in my head?! I heard good things about Molly’s ezine from a friend. I’m glad I’ve become a subscriber – now I get the real world help and de-bunking of my fears and misconceptions. (Do you live in my head?!) Now I know that others have the same issues around promotion/selling that I do and I have real tools I can use to change those thoughts/beliefs, not speaking about real tools/activities to promote myself. I'm (finally) learning to feel really great about what I'm selling -- myself. Thank you Molly!
Shannon Wilkinson, Life Coach, Portland, Oregon www.shannonwilkinson.com
When I subscribed, I just wanted to get as much help in this area as I can. The newsletter turned out to be much better than I had imagined. It's very helpful and very friendly. And there is no hard sell. I love the easy style of writing. It's almost like a conversation with another artist. It’s a big relief to know that I'm not alone in feeling frustrated about online marketing! I wish I'd had this kind of help years ago when I was doing the art shows. Pretty much anyone who wants to sell a product or service would benefit from reading Molly’s ezine.
Robert Houghtaling, Sculptor/Designer, Los Olivos, CA www.houghtalingsculpture.com
Thanks for the ezine, Molly! It’s short. It’s well designed. Your authentic voice comes through clearly. I love the ezine’s clarity. It is very easy to me to pay attention to a topic that I need to attend to.
Claire Sierra, M.A., Spa Owner, Esthetician, Retreat Leader, Takilma, Oregon www.devaspa.com
I heard about it from someone I highly respect and immediately subscribed. I have realized that there is more to the ezine than ideas for promoting my business more authentically. I heard about Jennifer Louden through the ezine, which led me to more people I have thoroughly enjoyed! Thanks for showing me new ways to think about selling and doing business, and books to add to my library. I always read the ezine top to bottom!
Deborah Foster, Director, Kindermusik Studio, Austin, TX www.kmbydeborah.com
What I like most in Molly’s ezine is the honesty, the authentic growth that happens in the author and how she shares it, the tone of writing and also the quality of the language. Thanks so much for the insights on myself and my business and great references to books & websites. This is a great ezine for artists, entrepreneurs, women interested in self-development who have passed the aummm-happyhappyjoyjoy-stage and are looking to accept themselves as the real deal.
Marie Mikkonen Visual Artist, Creativity Coach, Helsinki, Finland www.crealife.net
Your ezine was "the one" to subscribe to - I started reading you in 2000 when your email had a different name, and I still love your style of writing, your transparency, your truth-telling and your down-to-earth suggestions. Thanks so much for encouragement, support, information that's worth passing forward to clients and other coaches. You are so right-on in your choice of topics and productive and upbeat in your comments that I get amped to move even if I'm in the depths of discouragement. Plus, because I learn from you my clients think I'm brilliant. Thank you for being a beacon.
Jan Berg, Coach & ACT Faculty/Owner, Fircrest, WA www.lifefocuscoach.com
I subscribed to Molly’s ezine as I was transitioning out of a 'full-time employee' position and into the surf of 'affiliate / solo practitioner'. I was looking for help getting a sense of what being in business was all about, and I did find the help I was looking for in Molly’s ezine. I love Molly’s wonderful conversation style while taking on the tough questions -- it is written just like I imagine a 1-2-1 coaching session might sound like. I also appreciate the sidebar info -- connections. It is a great way to learn about like-minded folks and expand my world as well. Thanks so much for the opportunity to pause in the day and read a note from a friendly supporter of me becoming my best.
Molly’s ezine is ideal for those who hate 'marketing & selling' because 'it just isn't them": They believe that they will always be perceived as 'desperate', 'unworthy', 'not offering enough / not good enough", etc. Please know – it doesn’t have to be that way!
Deb Ezbitski, Certified Generative Thinking Facilitator, Larchmont, New York www.csleadership.com
If you haven't done so, subscribe. That's the clue!
"What I like most about the Authentic
Promotion ezine is its rich content always close to reality. Each
and every issue is full of practical advice & new
ideas. Any entrepreneur or freelancer will certainly
benefit from becoming a reader!" * * * "Before I subscribed, I thought Molly’s
ezine was similar to some other art marketing e-newsletter. But it
does more, supporting my vision of my life as a business
owner and artist and making me feel as if I'm on the right
track. I enjoy it because it is well written and
thoughtful. The advice given so often supports what I am
currently thinking about or dealing with!" * * * "Molly hits the nail on the head every
time with her newsletter. As an artist, there
is always struggle between the making of work and the
selling/marketing of product. Molly Gordon hangs
it out there for all to see and follow by example. She
is a teacher of authenticity, knowing yourself, feeding
your business and thriving as an entrepreneur. She is
a North Star in my humble opinion. I HIGHLY recommend
and encourage everyone to sign up for her newsletter and
check out all she has to offer on her many links." |
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