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THE NEW LEAF™
The Official Newsletter of Authentic Promotion®
Volume 5, Number 2, January 13, 2003
U.S. Library of Congress ISSN: 1530-311X
Childreach Report: In the first week of the year, you referred 50 new readers to The New Leaf. By Thursday evening last week you had sent another 40 new subscribers, bringing the total The New Leaf is donating to Childreach on subscribers' behalf to $9.00. Thank you!
New readers, if you received a forwarded copy of this newsletter, you can subscribe in under a minute at http://www.mollygordon.com . I'm donating 10 cents to Childreach for every new reader.
IN THIS ISSUE
- Fast Focus: The Offer That You Are
- Simple Gifts: Get Freedom From Fear
- Open for Business: Finding Your Natural Niche
- Best Practices: About That Clean Desk...
- Hello Puget Sound: Significantly Expand Your Service Business
- Finding A Coach: Use Molly's Short List
- The Bedside Table: Niche and Non-Violence
- Quick Links: Guide to Recommended Products
- Copyright | Getting On and Off the List
BRIDGE THE GAP: Call a meeting, hold a family reunion, or convene a study group for participants from around the world without leaving your home or office. Our phone bridge is easy to use and accommodates up to 50 folks for $20 per hour, less if you reserve it for three or more hours per month. To schedule your time on the bridge, email my assistant, Debbie Buxton. Major credit cards accepted.
1. FAST FOCUS: The Offer That You Are
No matter what work you do in the world, regardless of how you are paid (or not), the value you bring has more to do with the offer you are than the work you do.
What does it mean to be an offer?
It means at least this: allowing, even inviting, whatever it is that stirs your soul, moves your spirit, and engages your passions to infect your work.
In Seattle there's a story, perhaps an urban legend, about a doorman who used to work at the original Frederick and Nelson store. (Fred and Nelly's, as we called it around town.) As told to me, this man was an offer of unconditional love and respect. He gazed on everyone who passed through those doors with such tenderness and appreciation that few could enter or leave the store unchanged.
Please, I am not suggesting that you become like this man in any sense but this: that whatever your gift, whatever lights your fire, be allowed to shine in your eyes and speak through your gestures. Risk this, be the offer that you are in all that you do, and let those that will be touched.
[NOTE: I had written this column before Jennifer Louden reminded me about the cool project she is leading with Suzanne Falter Barnes, COMING OUT OF HIDING: How Will You Emerge in the New Year? This 10-week program seems like a wonderful way to connect with and express the offer that you are. Learn more and register here.]
2. SIMPLE GIFTS: Freedom From Fear
Download your free copy of my e-book, "Getting Free From Fear: Four Principles for Living the Life You Want". Fear is an important and powerful ally when it alerts us to real threats. However, too often we live in unexamined fear and, as a result, our lives are smaller than they need to be. This little e-book offers practical tools for understanding your fears and mastering them so that you can live the way you want to live, not the way you're afraid you have to live.
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PROTECT YOUR subscription to The New Leaf 31% of all email users change their email address at least once a year. When you change your address, be sure to let us know so that you can continue to receive The New Leaf. You can change your address in a minute or so at http://www.mollygordon.com.
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3. OPEN FOR BUSINESS: Finding Your Natural Niche
In order to find your natural niche, you need to understand the difference between your niche and your offer.
Think of your niche as the location or domain in which you make your offer. By contrast, your offer is who you are and what you do. Your niche is where and with whom you do it.
Here's an example, differentiating niche from offer based on my own coaching practice.
My niche is working with independent professionals and artists to craft prosperous businesses/careers that fully align with their values, aspirations, and desired way of life. In a phrase, I am a business and marketing coach.
The offer that I am in this niche distinguishes me from hundreds of other business and marketing coaches. As an offer, I am a somatic coach, helping my clients embody success. I am an artist and a business owner, and my coaching springs from a deep personal engagement with the concerns that my clients bring to our work. The offer that I am also includes my spiritual beliefs and practices, my training as a singer, my skills as a writer and editor, my passion for learning, and much more. The offer that I am, in short, encompasses a lifetime of experience--past, present, and future.
Does that sound narrow and confining? Heck no! And what allows me the scope to be an incredibly rich, complex, unique offer (and prosper in the process) is knowing my niche. For it is when I bring my offer to that niche that I stand out and attract business.
Now how about you? Where do you do your best work? For whom do you have fresh answers and ready insights? In what locations or domains are your talents and skills uniquely valuable?
4. BEST PRACTICES: About That Clean Desk...
If you're among the dozens of readers who have purchased Jeffrey Mayer's e-book, "Winning The Fight Between You and Your Desk" here are a few tips to help get your money's worth.
While Jeff's system is simple, clear, and workable, I found that I had to show up as a learner in order to make it work for me. Here's how I put his e-book into effect, with the result that my desk is cleaner than it has ever been:
-- I identified the key components of his system-- especially those that were different from how I had organized my desk before--and made a commitment to PRACTICING them. For me, this meant declaring that I was learning how to use a Master List instead of relying on my memory or my instincts. This, in turn, freed me to revert to my old style without abandoning the new one--it built a bridge between how I've always done things and how I am learning to do them.
-- I understood that though the system is simple, it requires a fundamental change, and that takes practice. This means that when I discover that I have not looked at my Master List all day, I choose to look at it NOW, rather than giving up and assessing that the system does not work or that it is just too hard.
Too often we approach learning as if we can simply acquire some content and our world will change. In fact, learning is a process of engagement, of changing and being changed by what we learn. Whatever the offer, if we miss this point we'll be left dissatisfied and feeling cheated.
If you have not already downloaded Jeff's book, you can do so here: http://www.1shoppingcart.com/app/aftrack.asp?afid=27096
5. HELLO PUGET SOUND: Significantly Expand Your Service Business
You're invited to a unique event on February 8, 2003, when C.J. Hayden, Master Certified Coach, speaker and author of "Get Clients Now," comes to Seattle to share her proven strategies for attracting clients and growing your professional service business. This one-day event is sponsored by the Puget Sound Chapter of the International Coach Federation and open to the public.
For more information or to register visit http://www.pugetsoundcoaches.org or call/e-mail: 360.491.2727, coacholivia@attbi.com. Please let registrars know you heard about this in The New Leaf.
6. FIND A COACH: Molly's Short List
Are you confused about where to find or how to hire a coach? I've asked a variety of coaches whom I know and respect to tell me a little about themselves and about their specialties. The result is Molly's Short List of Coaches. Use this list to get a glimpse of the range of services available. Even if you do not find your ideal coach (after all, there are a dozen or fewer folks listed--that's to keep the list short and sweet), you're bound to understand more about coaching and to be in a better position to choose the right coach after talking to a few of these great people.
The list is in a Word document, and you can request it without charge by sending a blank email to referrals@mollygordon.com. Please note that the coaches listed have agreed to pay a modest referral fee, and I'll appreciate it if you let them know how you heard about them.
7. THE BEDSIDE TABLE: Niche and Non-Violence
"Nichecraft, Using Your Specialness to Focus Your Business Corner Your Market and Make Customers Seek You Out" by Dr. Lynda Falkenstein.
Read this book with the distinctions in this newsletter in mind, and you can FINALLY put the power of niche to work. Includes sections on taking your niche to the Internet, case studies that bring the concepts alive, and much more. This is the only book on niche that I use in my Authentic Promotion (tm) program.
Order in US
Here's a very valuable book that I haven't mentioned in a while: "Nonviolent Communication, A Language of Compassion,"Marshall Rosenberg, Ph.D.
Do not be misled by the title: this book has muscle! Mired in hierarchical tug of wars? Stuck in endless struggles with coworkers or family members? Out of ideas? Read this book and put it to work.
Order in US
Searching for a book or CD or other product on Amazon? When you use these links to Amazon search engines you support The New Leaf ™. Please visit and bookmark them today. Search US Search UK
8. QUICK LINKS: Guide to Cool Stuff and Recommended Products
Thank you for supporting "The New Leaf" by purchasing the products and services recommended here. I personally test every product I recommend, and I also insist on a no-hassle, no-risk, money-back guarantee. If you are ever disappointed by a transaction with one of these affiliates, please let me know. If they don't make it right, I will!
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http://www.sitesell.com/authpro.html
====> OPEN DOORS with a Brilliant Elevator Speech
This instantly available e-book shows you how to craft your elevator speech in under 30 minutes, helping you get in front of more customers, close more sales and make more money.
http://www.1shoppingcart.com/app/aftrack.asp?afid=27096
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9. SMALL PRINT: COPYRIGHT | SPONSORS AND AFFILIATES | SUBSCRIBE/UN-SUBSCRIBE
Unless otherwise attributed, all material is written and edited by Molly Gordon, MCC. Copyright (c) Shaboom Inc. (tm) 2003. All rights reserved.
You may reprint material from "The New Leaf(tm)" in other electronic or print publications provided you send me a copy of the publication and this copyright notice and a link to http://www.mollygordon.com is included.
Please do not forward excerpts, but instead send the entire newsletter. Thanks!
U.S. Library of Congress ISSN: 1530-311X
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