P.S. If you like these articles, feel free to share it with your
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©2001-2007 Shaboom, Inc. All Rights Reserved.
Molly Gordon, MCC, is a leading figure
coaching, writer, workshop leader, frequent presenter at live
and virtual events worldwide, and an acknowledged expert on niche
marketing. Join 12,000 readers of her Authentic Promotion® ezine,
an invaluable self
promotion and small business marketing resource, to grow your
strong business while you feed your soul.
the readers are saying about the Authentic
You present things in no nonsense
easy to understand, yet challenging (on
a deeper level) way
"To be honest,
I first subscribed because a friend of
mine was a client of yours, and since I
was starting my coaching biz, she said
- subscribe, her stuff is great (and still
is - a great model of professionalism).
So I subscribed to see what a coaches’ ezine
looked like, but I stay because I respect
your opinion and views & it challenges
me personally. You
present things in no nonsense easy to understand,
yet challenging (on a deeper level) way. My
perceptions around the power of collaboration
have shifted (for the better!) I have also
gotten much more comfortable with the idea
of blending discernment and a spiritual bent
to everyday concepts.
The series on selling to
your list has been of great benefit to
me -- both the concepts & to see that
even others struggled with this. Now
I know that authentic marketing is the
only way, at least for me.
I'd highly recommend your ezine to all biz
owners who are afraid to sell."
Paula Gregorowicz, Owner, The Paula G Company,
Philadelphia, PA ThePaulaGCompany.com
suggested that there were ways to stay
authentic and still attract business
"A friend told me about your ezine when
we got into a discussion about how much
I hate "selling my art" because
it makes me feel smarmy. My friend suggested
that there were ways to stay authentic
and still attract business. And one of
her suggestions was to subscribe to your
newsletter. She was right on about
your work! You always remind me
to stop, consider mindfully what feels
authentic to me, and then to move forward.
And your articles do this on all kinds
of levels, considering different aspects
of business, self-motivation, sales,
Your newsletter makes me feel less like
an alien, reminds me that I am
allowed to follow my heart in my work and
is teaching me how to successfully promote
my work without being smarmy. I’m
sure most of artists would greatly benefit
from becoming a reader!"
Kara L.C. Jones, Artist,
for people who resist the contrived, "artificially
hype in most other ezines
"I do appreciate 'down to earth'
quality of Molly’s ezine, and I
have a clear feeling that it grows as
Molly grows. I’m so thankful
for sharing the insights from Molly's
own experiences, links to truly interesting
others who have something really substantial
to offer, and a really thought-provoking
article in each issue, with some really
practical ideas to apply in my own life.
Who would get the most benefit from
becoming a reader? People who already
have a 'successful enough' business who
need help to make it truly thrive. People
who resist the contrived, 'artificially
sincere' hype in most other ezines."
Carmel Glover, Artist, Brisbane,
I heartily recommend your ezine
to women entrepreneurs with spiritual and
your website early on and related to who
you were as a person, how you represented
yourself. Also your interest in consciousness,
the outdoors, and authenticity.
I realize that the biggest benefit I get from reading
your ezine it is connection to someone in the field who
makes sense to me. Other than that it is bits
of great information, but information doesn't so much thrill
me anymore. So, I guess you feel like an old friend
even if we don't know each other and you don't know me
at all. You build great relationship ;-) We seem
to be on parallel paths. You don't overwhelm me with email
beyond the ezine. You feel authentic.
I heartily recommend your ezine to women entrepreneurs
with spiritual and environmental awareness who
want to market their businesses without compromising
their sense of who they are at their core."
Kathy Loh, Life and Relationship Coach, Soquel,
"Molly, thank you for all the wonderful
breaks I can take from running my own business
when I read your Authentic Promotion ezine,
so full of great pragmatic advice
and thoughts - just what I need
and so uplifting!"
Tod, Partner RT&A, The Amrop Hever Group
has, or wants their own business but loathes
to get into marketing for fear of having
to become a television-used-car-salesman
type will benefit from Molly’s ezine
"What I like about Molly’s ezine
best of all is the tone. I also like the plethora
of useful information, and the useful links!
I have found that the Molly Sniff Test
is truly valuable in locating the kind
of marketing information that moves me.
I LOVE that you don't pressure me with
those annoying charts that show what "free" stuff
you get with the standard or premium purchase!
I feel you are "right there" when
I am ready to purchase but not pressured
to do so.
Molly's advice is so useful that I often
forward the ezine to all the artists
I know, and often discuss articles with
them via email.
I became a subscriber because
Molly sounded like a heart-centered
person with her feet firmly on the
ground. I thought a person
like that could help me to learn to
market my art without feeling I was
pushing or begging. I have gained even
more than I hoped from these ezines!
I have found the information and advice
so useful that I often forward the
ezine to all the artists I know, and
often discuss articles with them via
email. I now feel it is necessary to
get my art "out there" where
it can benefit those who need it!
I appreciate Molly’s support for
my hope that marketing doesn't have to
be a nasty business, connecting me to
teachers like Byron Katie and Mike Dooley
and to an apolitical global village --
here in New Zealand, it is easy to feel
out of touch with the world and appalled
by its business tactics!
Anyone who has, or wants their own business
but loathes getting into marketing for
fear of having to become a television-used-car-salesman
type will certainly benefit from Molly’s
Nona McCarley Parry, Artist,
and Library Assistant, Wellington,
New Zealand, Nonasart.blogspot.com
Your ezine provokes thought and
gives a healthy perspective about money
"I subscribed to your ezine because I liked your style of coaching.
I feel as though we are like-minded. I expected to learn from you,
and I have not been disappointed! Your ezine provokes thought and
applies to the ways I do business as a coach. Your writing is very
insightful, and I like the conversational, real-life content.
I believe your ezine is a great fit
for small business owners without a strong
support team and anybody with money health
Keep fighting the good fight
- you make a significant difference
in people's lives! As a fellow
coach, I am naturally drawn to all
things coaching. I am building a new
practice and really appreciate your
Charrise McCrorey, Certified
Business Coach, Elkhart, IN www.emergencebiz.com
When I'm 'wavering', which is something
we all do from time to time when building a business, I go back
to your word
"Hi Molly, I look forward to receiving your ezine because you offer
a balanced perspective, useful reminders that self-promotion and
selling our services is okay, and encouragement to make choices
about who we really want to be and what we want to do, and to reflect
and persevere. So when I'm 'wavering', which is something we all
do from time to time when building a business, I go back to your
word - authentic and remind myself what that is for me.
I have been a subscriber for more than
3 years and I still enjoy your ezine. It's
the only one I've kept my subscription
to specifically because you haven't gone
to the 'hype' place that so many (coaches)
Thank you for a constant reminder that
you're out there. It helps me get to
know you... so when I do need a certain
kind of help I'm quite sure you'll be
the person I choose to support me. I
love seeing your book promoted at the
side all the time. I recommend it when
I have occasion to do so, and am grateful
because you shared chapters before it
was published. Your ezine IS authentic,
your personality shines through. And
from a content perspective, it's not
'hyped' up and it's not formulaic.
I think your content is p-e-r-f-e-c-t
for solo/micro self-employed and those
I call 'accidental entrepreneurs’ or ‘the
creatively self-employed' (Me
and my niches)."
Gwen Hayes, Marketing-Communications
Consultant; Copywriter; Coach, Toronto,
Molly helped me recognize that doing
the inner work will allow the outer work
I create to stick.
When I subscribed
to the ezine three years ago, I just thought
it would be another marketing idea generator.
But Molly helped me recognize that doing
the inner work will allow the outer work
I create to stick.
In Molly’s ezine, there are always relevant
articles presented in fresh ways that stimulate my thinking.
Thanks for the feeling of peace to replace chaos, ideas for promotion
of myself and my business, useful links, and not so hype for
a strategic alliance that is just going to put money in Molly's
Karen C. Rothstein, Hypnotist, Sacramento, CA www.stopsmokingsacramento.com
I have been looking forward to Molly’s
ezine every single time for five years. I
like her unique voice and feel a kinship
with her. The three biggest benefits I get
from reading the ezine are: 1) encouragement
2) inspiration 3) connection. Anyone
who wants to think WITHOUT the box would get
the most benefit from becoming a reader!
Roz Van Meter, sex therapist,
life coach, author, Dallas, TX www.RozVanMeter.com
When I was subscribing, I was curious and
I was looking for help in bringing my goals
to fruition. Now, I look forward to the newsletter
and always get something useful from it.
The ezine is realistic, yet inspiring and
not the least bit discouraging. I do appreciate
tips on pricing and selling, but also support
for what is really important to me also -
connecting with the community and keeping
the bigger picture in mind. In
a way Molly’s
ezine centers me and helps me carry on to
meet my goals in a realistic and fulfilling
way. I believe this is an ideal ezine for
women who find themselves in a position of
selling what they have created. I think Molly
is fantastic and I value what she has to
say so much.
Kristen Schwartz, Illustrator,
South Lake Tahoe, CA www.faerymed.com
Molly’s newsletter speaks to my lifestyle,
to my work; it is based on common sense and
is sensible, short and to the point
font and page design are easy to navigate
and read. It is easy for me to connect with
what the messages are - I am starting up
a property management business from scratch,
new career and everything after a move of
over 1200km's to a new place, so I am open
to new information and attitudes. I am going
to be consciously using some of the techniques
and attitudes Molly suggests as I develop
my business, and look forward to incorporating
the results into my life.
Guerrilla salespeople could learn a kinder
way of selling from you!
Kim Fenton, Small Business Owner, Roberts Creek, British Columbia,
Molly, YOU are always fresh, fun and right
on! The biggest benefit I get from reading
the ezine is knowing that I am normal!
sure women business owners would get the
most benefit from becoming a reader of your
ezine. I believe that women have trouble
pricing too high because women feel that
part of what we're giving is "being
of service". We believe men have no
trouble pricing higher because they are in
business, not being of service.
Peggy Iileen, Photographer, Eugene, Oregon www.EugenePhotographer.com
Molly, I appreciate the format, the color
and joyful energy of your writing, as well
as features and links to great resources
including people. It is great to be reminded
that great work is going on in many places
in the world! As a coach with experience,
I appreciate what you share. Some of your
topics are especially great as overlays to
foundational coaching work and understanding
the subtleties of the coaching process.
Carrie Chevalier Mosher, Life
Coach, Minnetonka, MN
In a world - and an internet
- where we see every imaginable manipulation
technique honed to perfection, your ideas
are fresh and even shocking
I like Molly's thinking and Molly's writing,
and I’ve been happily following Molly's
path wherever it leads. I appreciate
new and useful ideas, connections to cool
stuff (like TUT), and a rare and delightful
dose of intelligent honesty.
I’d certainly recommend your ezine
to arts entrepreneurs and others aiming toward
financial fulfillment on their own terms,
good people who have a hard time selling
themselves, and those evolving their self-worth
Molly- I always enjoy your thoughts. In a
world - and an internet - where we see every
imaginable manipulation technique honed to
perfection, your ideas are fresh and even
shocking. To hear that there may be a way
in which trade between humans can be as natural
and beautiful as sunrise! You are offering
a gift of profound value there, which takes
time to fully assimilate. Keep writing!
Werner John, Music Artisan, Hadley,
Before I subscribed,
I thought it was another marketing newsletter
that discussed the dry nuts and bolts of
is real life stuff, not just marketing...
it always spurs a call to investigate my
own attitude about everyday experiences and
what I bring to them. I like Molly's frank
and honest attitude and her willingness to
express / expose all the facets of her creative
life and self, her humor, Reality Check,
and profound insights.
I would recommend Molly's ezine to those
who want to show up in their business and
their life as 100% themselves, no gimmicks.
This might mean those who
have been at earning a living as an entrepreneur
or solo self-employed for a while "get" this.
Trista Hill, Professional harpist and artist, Delaware, Ohio www.tristahill.com
Molly’s ezine is easy to read, it
can be read in an amount of time that doesn't
make me become frustrated and not get to
the end, and it's "personable". I
love practical ideas that I can actually
put into use. Molly’s ideas resonate
with the way I'd like to practice (I'm a
massage therapist that has a more - for lack
of a better word - "spiritual" aspect
to it. I feel good about the possibilities
for my practice after reading it.
Someone who feels that "selling" means
you have to be underhanded or conniving or
that it somehow denigrates what you're trying
to do with your business would greatly benefit
from reading Molly’s ezine. This ezine
shows that you can "authentically promote" yourself
and not compromise the values that you might
Verda A. Hazilla, Licensed Massage Therapist, Chenango Forks, New
I always enjoy hearing from Molly and appreciate
her excellent counsel that helps me get another
perspective on Marketing and often gives
confirmation. I admire how Molly authentically
puts herself out there - I see Molly as a
Keep up the great inspirational work, Molly!
Irene Leonard, Business Coach for Lawyers, Seattle, WA www.CoachingForChange.com
I stumbled upon your ezine by accident while
web-surfing about five years ago and have
been subscribed ever since. Thank you so
much for your wonderful insights into the
nature of business and personal growth. I
sell only occasionally items I have handcrafted.
I have a regular day job to earn my living. But
you have some of the best insights I have
ever read concerning money, energy, overcoming
obstacles etc. They are universal
and apply to all.
Ellen Ziskind, Accountant,
I've grown in appreciation of the ezine.
What I like most about it that it's "authentic".
I like that you address
underlying issues that make us "Accidental entrepreneurs" uncomfortable,
yet need to be acknowledged, challenged in
order for us to take "the next step".
Since you've been providing "walk through" examples
of doing "The Work" I'm more willing
to question my own assumptions with regard
to my business endeavors and relationships.
This is an ideal ezine for people who want
to do something good in the work that they
do, but struggle with the "business" of
Maria Ollier Burkett, Speaker, Retreat Creator, Licensed Massage
Therapist, Centerville, OH
I subscribed because of the content of your
website - quite frankly, I just wanted MORE
on a continuous basis and that is what you
deliver - every time. I’ve
been subscribed for more than five years,
and the gifts just keep on coming! The
ezine is well written, thoughtful, informative
and not just another "copy
and paste" newsletter.
It gives me a
pause for thought - you have a way of saying
something that will make me think differently
- especially when it is an issue I am struggling
with. (Your ezine always seems to show up
just in time...we are in sync!) It is informative
- I have probably followed just about every
link you have suggested - a testament to
your integrity. You know your stuff and you
don't mind sharing.
This is an ezine for anyone who wants to
further their business while maintaining
their sanity and still follow a spiritual
path, one of integrity. That would be just
about anyone, I guess.
Molly, you share yourself, your knowledge
and your path with so many - you are a gift.
You make a difference.
Pamela Brackett, Artist, Psychiatric Nurse, Macon, Georgia www.intentionaljoy.com
I love your ezine for good writing, wit,
and wonderful wisdom. It helps me shape my
own reactions/responses to my clients, changes
my perspective or sharpens it, and reminds
me that I'm not the only one who thinks like
this. We're a scattered tribe, but the tell-tale
markings give us away to each other.
certainly recommend your ezine to anyone
in business, or thinking about being in business,
or suddenly aware that they are a business.
Please don't stop. I can take strip malls popping up, Star Wars in its umpteenth
incarnation, and middle-aged midriffs before I can take
the disappearance of your ezine.
Ariane Goodwin, Ed.D., Writer, Coach, Creative Thinker, Millers
I really love your newsletter. I like the
way it looks - very easy to read and navigate.
I look forward to it coming and I ALWAYS
read it. Given that I subscribe to a number
of different newsletters and I DON'T always
read all of the others, well, I think that
says it. I have incorporated
lots of your ideas in my business and I pass
them and your link on to others. You are always informative,
down-to-earth, friendly, encouraging and
supportive. You include interesting information
in a non-judgmental way. You are not afraid
to use your own story to illustrate ideas.
One of the things that I really like about all your stuff is that although
it is essentially aimed at businesses, business processes and
ways of improving your business, the information
is life information. What I mean is that
it is all stuff that everyone can incorporate
in their own lives, even if they are not
in business, and they will benefit. It's
Thanks you for such a great newsletter!
Lynette Jordan, Kinesiologist, Hawthorn East, Australia www.symmetryandbalance.com.au
Your ezine is different than others on this
subject. I love the positive spin and unusual
words that accompany subjects that are usual
written about in similar ways by most people.
It's as if they all read the same things
and re-write them. You write as if you've
gone on your own unique journey and have
come back to invite us along.
The three biggest
benefits I get from reading the ezine are: 1. A new point of view. 2.
endless possibilities 3. A fresh breeze. I
can't think of anyone who wouldn't benefit
from becoming a reader!
Susan Bloch, Artist of glass flowers & allegorical sculptures,
Eureka, CA www.blochstudio.com
I like the ease and conversational style
of your writing, simple, but thought-provoking
insights, presentation of ideas with humor,
and links to more learning opportunities.
You write like you are a REAL person! Thanks
for everything your ezine presents me with:
new perspectives on how to live my life in
a more satisfying way, personal changes I
can make that influence my sales an artist
(pottery), insights or ideas that I discuss
with my artist friends ...and others. Resulting
in conversation with great discussions!
family and I really enjoyed the "freedom
from self-improvement" holiday and the
learning about "talk like a pirate
day". These tidbits are simple moments
of surprise, delight and joy. I find that
many of the issues you discuss linger in
my thoughts and even offer me topics for
conversation with my 16 year old son and
husband who is an instructional writer and
project manager for an international training
company that specializes in sales and management
training. He is often aware of the topics
and enjoys hearing new slants on a topic.
Thank you for providing all this productive
Catherine Tittel, Artist-Funky fish and ceramic stuff, Roswell,
I was intrigued by the name of Molly’s
business. I checked out her web pages and
wanted to know more, so I subscribed to the
ezine. I just like Molly's viewpoint and
philosophy of promotion (hate to call it
marketing). I like the links to other recommended
web-sites, and book recommendations. The
issues usually lead me to stop and think
about something in a new way. The links to
other resources and authors & thinkers
are useful and valuable! I get new ideas
which I can apply to my business in an authentic
manner, with integrity. That is after all,
the way that I practice psychotherapy.
approach and wisdom helps me to promote my
practice in a way that does not emphasize
selling. It focuses on applying principles
of being authentic and genuine as we let
people who might benefit to know about our
services. With the Authentic Promotion point
of view, I can be a provider who can approach
being a businesswoman in a soulful manner.
I like that. It resonates with me and matches
Health care practitioners,
psychotherapists & counselors
and holistic health providers would greatly
benefit from becoming readers of Molly’s
Bethany Aronow, MA, LPC, Psychotherapist, Boulder, Colorado
Molly, thanks so much for open, honest sharing
of ideas and experiences, affirmation that
I'm on the right track and encouragement
to try new ideas and practices. The
topics you choose are always connected with
my current needs and interests in business. This is
a great publication for small business persons/owners
who need a broader network from which to
gain new perspectives.
Ellen Rittenhouse, Manufacturer/Owner,
Kent, MN www.snugglewool.com
Molly’s writing is clear and concise,
the ezine address issues and questions of
concern to me, and Molly has insights to
share that are both to the point and things
I haven't considered. I find the ezine helpful
An acknowledged connection
between my internal world and my work points me in the direction
of where to work with self. I learn about
others out there providing services that
might be helpful. A view of sales and promotion
is honest, open, clear, doable and helps
to take the fear and annoyance out of it.
This is an ideal ezine for small business
owners with a spiritual bent.
Julia Rinne, Life Transformation Coach, Napa, CA
With your ezine, I have been helped considerably
to think more 'outside the box' when looking
for pertinent ways to move clients forward. Thank you for your lateral thinking ideas,
and especially for re-introducing me to Byron
Katie's work – it’s just the
right time for me. New coaches looking for
some back up to their confidence whilst looking
to create a client base would greatly benefit
from becoming the readers of your ezine!
Joan Short, NLP Master Practitioner/
Life Coach/ Holistic Therapist www.able2change.co.uk
Molly’s ezine makes me think of more
than "just work", I realize there's
lot more connected with the way I work as
well as with the results. I
realize my work and results are more connected
to the way I am and live may private life
than I thought before. I feel more motivated about my work.
I discover further interesting websites through
the links in the ezine. Thanks for the ezine!
Myriam Callegarin, Business
Consultant, Varese, Italy www.mcxtend.com
Do you live in my head?! I
heard good things about Molly’s ezine
from a friend. I’m glad I’ve
become a subscriber – now I get the
real world help and de-bunking of my fears
and misconceptions. (Do you live in my head?!)
Now I know that others have the same issues
around promotion/selling that I do and I
have real tools I can use to change those
thoughts/beliefs, not speaking about real
tools/activities to promote myself. I'm
(finally) learning to feel really great about
what I'm selling -- myself. Thank you Molly!
Shannon Wilkinson, Life Coach,
Portland, Oregon www.shannonwilkinson.com
When I subscribed, I just wanted to get
as much help in this area as I can. The
newsletter turned out to be much better than
I had imagined. It's very helpful and very friendly. And
there is no hard sell. I love the easy style
of writing. It's almost like a conversation
with another artist. It’s a big relief
to know that I'm not alone in feeling frustrated
about online marketing! I wish I'd had this
kind of help years ago when I was doing the
art shows. Pretty much anyone who wants to
sell a product or service would benefit from
reading Molly’s ezine.
Robert Houghtaling, Sculptor/Designer,
Los Olivos, CA www.houghtalingsculpture.com
Thanks for the ezine, Molly! It’s
short. It’s well designed. Your authentic
voice comes through clearly. I love the ezine’s
clarity. It is very easy to me to pay attention
to a topic that I need to attend to.
Claire Sierra, M.A., Spa Owner,
Esthetician, Retreat Leader, Takilma, Oregon
I heard about it from someone I highly respect
and immediately subscribed. I have realized
that there is more to the ezine than ideas
for promoting my business more authentically.
I heard about Jennifer Louden through the
ezine, which led me to more people I have
thoroughly enjoyed! Thanks
for showing me new ways to think about selling
and doing business, and books to add to my
library. I always read the ezine top to bottom!
Deborah Foster, Director, Kindermusik
Studio, Austin, TX www.kmbydeborah.com
What I like most in Molly’s ezine
is the honesty, the authentic growth that
happens in the author and how she shares
it, the tone of writing and also the quality
of the language. Thanks so much for the insights
on myself and my business and great
references to books & websites. This
is a great ezine for artists, entrepreneurs,
women interested in self-development who
have passed the aummm-happyhappyjoyjoy-stage
and are looking to accept themselves as the
Marie Mikkonen Visual Artist,
Creativity Coach, Helsinki, Finland www.crealife.net
Your ezine was "the one" to subscribe
to - I started reading you in 2000 when your
email had a different name, and I still love
your style of writing, your transparency,
your truth-telling and your down-to-earth
suggestions. Thanks so much for encouragement,
support, information that's worth passing
forward to clients and other coaches. You
are so right-on in your choice of topics
and productive and upbeat in your comments
that I get amped to move even if I'm in the
depths of discouragement. Plus, because I
learn from you my clients think I'm brilliant.
Thank you for being a beacon.
Jan Berg, Coach & ACT Faculty/Owner,
Fircrest, WA www.lifefocuscoach.com
I subscribed to Molly’s ezine as I
was transitioning out of a 'full-time employee'
position and into the surf of 'affiliate
/ solo practitioner'. I was looking for help
getting a sense of what being in business
was all about, and I did find the help I
was looking for in Molly’s ezine. I
love Molly’s wonderful conversation
style while taking on the tough questions
-- it is written just like I imagine a 1-2-1
coaching session might sound like. I
also appreciate the sidebar info -- connections.
It is a great way to learn about like-minded
folks and expand my world as well. Thanks
so much for the opportunity to pause in the
day and read a note from a friendly supporter
of me becoming my best.
is ideal for those who hate 'marketing & selling'
because 'it just isn't them": They believe
that they will always be perceived as 'desperate',
'unworthy', 'not offering enough / not good
enough", etc. Please know – it
doesn’t have to be that way!
Deb Ezbitski, Certified Generative Thinking Facilitator, Larchmont,
New York www.csleadership.com
If you haven't done so, subscribe.
That's the clue!