Dealing With Fear: Why Fear Can Be Good For Your Business

Ever been afraid? If you work for yourself or are thinking about it, you may feel a good deal more fear than you thought was appropriate for a reasonably self-aware human bean.

Self aware or not, when you set out on the path of self-employment, there are plenty of things to be afraid of. Will people want to hire you? What if they think you charge too much? Are you really good enough at what you do to strike out on your own? What if you fail?

When you work for yourself, you have to deal with fear - it is inevitable. Fear is also indispensable (unless you are perfectly evolved, in which case, why on earth are you reading this?).

Fear is inevitable whenever you face the unknown. It is scary not to know what to do, how to do it, or even if something should be done at all.

Because fear arises when there is something you don't know, it's easy to let what you fear distract you from what fear can do for your business.

Whether you are energized or paralyzed by fear depends on your ability to distinguish between these messages and respond appropriately.

Watch Out!
When you hear fear calling, "Watch out!," your lizard brain, the amygdala, takes over. It floods your nervous system with powerful neurochemicals, sharpens your hearing and vision, and blocks out anything that might compete for your awareness so that all of your resources are devoted to staying alive.

a·myg·da·la
an almond-shaped mass of gray matter, one in each hemisphere of the brain, associated with feelings of fear and aggression and important for visual learning and memory

Encarta® World English Dictionary

That's a good thing, unless fear is trying to say, "Wake up!" Confusing these messages can make self employment miserable, if not impossible.

The High Cost of False Alarms
If you mistake Wake Up! for Watch Out!, you find yourself poised at the brink of action until you realize that there is no crisis. By that time, whatever opportunity was waiting at the end of the rainbow may well be gone.

The lizard brain is designed to stay on alert until it has disarmed or escaped the threat or simply exhausted the body's energy stores. Your mind tries to make sense of this by finding evidence that there is something terribly wrong. Minor obstacles and irritations are magnified. It can be hours or days before something interrupts the cycle.

Meanwhile, you live in a state of hyper-vigilance or frozen retreat, wearing out your adrenals, exhausting your neurotransmitters, and, by the way, sending out all matter of random, prickly signals to the people around you.

Trust me, I know this game. I'm a former world champion, and from time to time I step back into the ring like a battle-scarred veteran determined to show her chops. Ugh!

When Fear Feels 'Just-Right'
Have you ever felt the exhilaration of singing in public? Of skiing a slope steeper than any you've skied before? Have you set an audacious goal and experienced the thrills and chills of achieving it against all odds?

No matter what your particular brand of challenge and thrill, I'm betting that you know what it feels like to take a significant risk for the sake of something that matters to you and come out the other side.

Do you remember how you felt as you consciously accepted the risk and moved forward? That's fear that feels "just-right."

"Just-right" fear is all about waking up and staying awake for as long as it supports your purposes. Unlike the fear that gives control to your lizard brain, just-right fear wakes you up to opportunity, issues challenges, offers choice.

Don't Let an Alarm System Run Your Business
For more than 30 years my husband and I have lived a 35-minute ferry ride from downtown Seattle. The ferries are big boats, and their massive engines plus the resistances of water and wind set up a mighty vibration.

Every crossing since the advent of car alarms has been punctuated by the honks and sirens of car alarms activated by the vibration.

Imagine trying to conduct business from the car deck of a ferry in the midst of all that noise! That's what self-employment feels like when "Wake Up!" sounds like "Watch Out!"

If you alarm sends the wrong signal, it's easy to get mired in perfectionism, procrastination, and second-guessing.

Energizing Fear
Remember that time when fear felt "just-right"? You were energized, enthused, and awake. Your body and mind were focused - but not hyper-focused - on the challenge at hand.

"Just-right" fear energizes so that you can respond to opportunities for learning, growth, and --yes-- profit.

I could write a book on recalibrating your alarm (now there's an idea). For now, consider these two "adjustments."

Context
The problem with car alarms on the ferries is that they fail to recognize context. Their mechanisms interpret the vibration of a moving vessel as the equivalent of a hoodlum trying to muscle into the vehicle.

When you work for yourself, many - if not most of the most meaningful opportunities arise in the context of business. If you are new to business, your alarm may be triggered because what's appropriate in business, selling, for example, had not been appropriate in the context of previous employment or relationships.

You can deal with fear in a way that strengthens your confidence and empowers your business. Identify the fears that are arising out of the context of self-employment. When you find one, reconsider it in the light of the appropriate context. You may still find that you are afraid, but the message may morph from a dire warning to a call to learning.

Coaching vs. Rescue
It's natural to want help when you are in trouble. Over the years, you've learned that the best help is that which teaches you to help yourself.

But when your lizard brain takes over, learning is the last thing on your mind. (Rightly so. If you are truly in danger, the priority is to get to safety.) You may reflexively seek rescue rather than the support and challenge that you need in order to succeed.

In his marvelous book, The Power of TED, author David Emerald demonstrates how to transmute fear and reactivity into empowerment. That's not a word I generally use, but David's book infuses it with practical significance.

Coaching is to TED*, or The Empowerment Dynamic, what rescuing is to the familiar drama triangle.

If your alarm is keeping you from engaging with the opportunities in your work, take a look at your professional relationships, both the ones you have now and the ones you dream of. Are these relationships sources of rescue or coaching?

Notice, I'm not talking about professional coaching, though that's certainly an option. I'm talking about your attitude toward all your business relationships: customers, vendors, colleagues, competitors, prospects.

Reviewing your relationships and re-orienting them to challenge and support rather than rescue (or escape) will go a long way toward recalibrating your alarm.

When you work for yourself, your alarm is likely to go off at the least trembling breeze unless you have a wise, trusted network of support - people who will hold a lantern while you study the terrain, who will share the rules of the road and believe in you when you don't believe in yourself.

That's it, at least for now. Context and Coaching. May they help you rest your alarm, deal with fear effectively, and make the most of it.

About the Author
Molly Gordon is a Master Certified Coach, who shows accidental entrepreneurs how to manifest the success that is the natural consequence of living their hearts' desires with integrity, authenticity, and passion. Since 1996, she has coached hundreds of clients through personal and professional transformation. Her unique coaching style is informed by her experience as a business owner and artist as well as her lifetime commitment to service and creativity. She is a widely sought after speaker and facilitator.

Molly says:
I support my clients to live lives of meaning and prosperity. Learn more about business coaching and personal growth coaching I offer. When you are ready to transform your life, email me, mgordonATmollygordon.com, to discuss whether coaching is right for you and to see if we are a good fit. Until then, please accept my heartfelt good wishes.

Business Coach and Personal Growth Coach Molly Gordon
available in Greater Seattle Area and internationally can be reached at:
mgordonATmollygordon.com | Phone: 360.633.4397 | Fax: 206.201.5020